ABOUT US

Design Interface is a retail strategy and
interiors consultancy founded in 1991
specialising in new concept
development, design & project management

Visit Scotland
Blairgowrie
Merchandise & Interiors

Athens International Airport
Amway Corporation
Aramark
Berry Bros & Rudd
Circus
Costa Coffee
Concession Planning International
Descamps (France)
Eurotunnel
Harrods
House of Fraser
La Manga Club (Spain)
Leica Camera
Letchworth Garden City Heritage Foundation
Live
Liz Claiborne
Loch Lomond & The Trossachs National Park
Lomond Shores
Maritz Communications
Mind Candy
National Trust
Nevisport
Papa John’s International
Philips Consumer Electronics
Poundstretcher
Pulse Group
Royal Mint
Scottish Wildlife Trust
Selfridges
TBI
The Body Shop International
The British Museum Company
The Shaker Shop
Tesco
TGI Friday’s
Tourism Resources Company
Virgin Cosmetics
Visit Scotland
Vodafone UK
Woolworth Germany
Zapf Creations

Things We’ve Done

National Trust

The National Trust owns many heritage properties, including historic houses and gardens, industrial monuments and social
history sites. It is one of the largest landowners in the UK, most of which are open to the public free of charge. It is the largest
membership organisation in the UK, and one of the largest UK charities by both income and assets.

In recent years the Trust has moved away from its historical “cookie-cutter approach" to Café design to one that reflects the
‘spirit’ of each property or location.

The design drive is one of the Trust’s answers to two major challenges: rejuvenating itself in a mature market where its catering
operation has started to look dated and localising the menu offer to 100+ diverse locations, where the biggest opportunities for
growth lie.

We have helped the Trust generate new trading strategies and addressed both the operational and aesthetic challenges that
such a diverse and sensitive portfolio presents; improving the financial and logistics performances of the commercial offer.

Appointed in December 2012 working with the Trust’s internal consultancy, curatorial teams and property experts to date we
have designed and project managed 12 properties in the London and South East Region. They include Chartwell, Sissinghurst,
Claremont, Polesden Lacey and Mottisfont; each location is unique requiring a scheme reflective of its environment.

Things We’ve Done

Leica Camera

Leica Camera, the luxury photographic brand had one store in Tokyo & wanted to open a second international flagship in London.
Design Interface was retained to provide lead consultancy & interim operational management. Working with the country
manager over a period of two years we became fully immersed in the brand’s values and characteristics. Supported by customer
research we identified 4 new consumer relationship/sales opportunities. To provide ‘test drive’ facilities for new products in a
studio setting; to create a menu of photo-skill enhancing workshops, meet the ‘experts’ and industry personalities and a forum
to meet other owners. These requirements formed the basis for the retail store. We identified a brand appropriate location taking
care to avoid competing with international fashion houses that are typically prepared to pay considerable premiums for the right
location. Sourced the premises; collaborated with German HQ; defined product range & concept proposition; oversaw design of
store, customer education centre & photo studio; led store build / fit-out; specified IT requirements, created systems &
processes; recruited team; and managed the store for 9 months. The success of the format has resulted in the concept opening
in other key cities worldwide.

http://www.leica-storemayfair.co.uk/index.html

The principals are
John Barron

Following a 15-year career with leading high street retailers including first hand experience of developing & delivering new
store concepts, John established Design Interface in 1991. DI’s first client was Poundstretcher. Over 23 years the client base has
grown to include many blue chip brands & in excess of 200 projects. John leads each project & is responsible for the
strategy & implementation stages of each assignment.

Peter Trickett

Peter is the creative director & is responsible for the design stages of the project. Internationally experienced, he has worked on
commercial developments from large projects such as airports and shopping centres through to retail and hospitality formats
for major high street brands & independents.

Projects often call for a broad range of skills, we assemble teams with the appropriate experience & backgrounds on a
project by project basis working with a pool of collaborators who come from a wide range of backgrounds including graphics,
model making, photography & theatre.

The Royal Mint
Retail and brand experience bus